OUR MANIFESTO

WHAT WE BELIEVE...

If it feels like advertising it will fail. This fact is at the heart of MERCURYcsc’s approach to brand marketing. Does that make us anti-advertising? Hardly. We’re guided by five principles that form the foundation for every successful campaign.

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TELL YOUR STORY FRANKLY

In the era of transparency, marketing is not a story we make up about your product. It's more like an autobiography—where the product is the story and the marketing amplifies it.
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CONVEY YOUR EXPERTISE

Being the best at something, makes you more interesting at cocktail parties—so of course that applies to marketing. What is it that you can claim to be best?
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LOCALIZE AS MUCH AS POSSIBLE

Today's consumer is pushing against homogenization, particularly in travel and outdoor. When such sameness is bad, find ways to localize both your product and the ways you talk about it.
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INSPIRE YOUR TRIBE

All fires start small. Get your passionate core behind you and you know you're sending the right message. They might even help you spread it.
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INTEGRATE MINDFULNESS AND SUSTAINABILITY INTO THE BUSINESS ITSELF

Planting some trees. Writing some checks. That's so yesterday. How is your actual business model improving the health of society?  That's today's holy grail.
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